Sample data
Campaign report
Sample Estate Law · seminar on Sunday, October 4, 2026
This is the report a firm receives two days after its seminar, built from a demonstration campaign. It shows what your report contains, not what your campaign will do.
At a glance
- Cards mailed
- 5,000
- Processed for Delivery
- 94.8%
- RSVPs
- 50
- Households attended
- 25
- Show rate
- 50%
- Cost per attendee
- $236
The mail
| Wave | Mailed | Cards | Processed for Delivery | Returned to sender |
|---|---|---|---|---|
| Wave 1 (test) | Sep 6 | 1,500 | 1,427 (95.1%) | 12 |
| Wave 2 (main) | Sep 17 | 3,500 | 3,311 (94.6%) | 21 |
USPS doesn't confirm when an individual postcard reaches a mailbox. Processed for Delivery scans are the record that cards reached your area, and the addresses your firm added get a card with each wave.
RSVPs by source
- QR code
- 19
- RSVP page
- 15
- Phone
- 12
- Ad
- 4
- Total
- 50
Who came
25 of 50 households came (50%), 40 people in all.
Who was in the room
From the optional questions on the RSVP confirmation page, as answered by the households who came.
Do you have a will or trust today?
17 of 25 answered
-
None 7
-
Will only 6
-
Trust 3
-
Not sure 1
What's on your mind most?
17 of 25 answered
-
Avoiding probate 6
-
Protecting the house from nursing home costs 8
-
Providing for kids or grandkids 3
-
Updating old documents 0
Will your spouse or partner attend?
17 of 25 answered
-
Yes 4
-
No 3
-
I don't have a spouse or partner 6
-
Not sure 4
What it cost
- Mail and list, at cost
- $3,900
- Campaign fee
- $2,000
- Per RSVP
- $118
- Per household attended
- $236
Signed clients
Your firm adds this number 30 days after the seminar.
How many attendees become clients depends on the presentation and your follow-up, so your firm reports it rather than us measuring it.