For New York estate planning attorneys
Fill your next estate planning seminar. See every number.
We mail the invitations, run the RSVPs and reminders, and send you a report on exactly what happened. You pick the date and give the talk. Our fees are listed on this page, and mail and list are billed at cost. We're a small team and we love working with small to mid-sized law firms.
Who does what
We handle
- Procure a mailing list of homeowners 55 and older near your venue, filtered by estimated net worth, with your firm's past attendees and existing clients removed
- Design your postcard invitations and mail them First Class, in two waves
- Host an online RSVP page with your firm's name in the web address, a tracked phone line, and a QR code on every card
- Send automatic attendee confirmations and reminders by text, email and calendar invite
- Provide you with a daily RSVP count while the campaign runs
- Compile a full report for you two days after the event
You handle
- The date, the venue and the meal
- Approving the invitation before it mails
- The talk: you or another attorney at your firm presents
How a campaign runs
About five weeks from order to report. Timeline can be adjusted to your schedule as needed.
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5 weeks out
You sign up (your part)
Pick your date, venue and topic, and pay the deposit and prepay the mail.
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4 to 5 weeks out
We build your mailing list
We procure the ideal target list, tailored to your seminar.
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4 weeks out
We design the postcard, wave 1 mails
After your approve everything, we mail wave 1 (about 30% of your cards) First Class and RSVPs start coming in by QR code, RSVP page and phone.
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About 2.5 weeks out
You decide on wave 2 (your part)
See how wave 1 is performing. You decide how to handle wave 2: send as is, change the headline and send, or cancel and get unspent postage costs back.
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Final week
Reminders go out
Registrants get automated reminders by text, email and calendar invite.
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Seminar day
You give the talk (your part)
You or another attorney at your firm presents. Guests sign in at the door, so you know exactly who came.
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2 days after
Your report
Every number from the campaign, and an optional call with us to go over it.
Pricing
First 5 firms
Founding client pricing. For our first 5 law firms, the fee is $500 instead of $2,000. In return, you tell us how many clients you signed 30 days after the event, and you let us write up your campaign as a case study.
- Campaign fee
- $2,000
- $1,250 at signing, $750 only if you send the main wave
- Mail and list
- At cost
- Printing and First Class postage, plus $200 to $500 for the list. Exact quote before you sign.
- Venue and meal
- Yours
- Recurring Contract
- None
- One campaign at a time. No contract means we have to earn every campaign after your first. We'd like to run your seminar marketing for years, and that only happens if each one is worth it to you.
What to expect
Mailed invitations to estate planning seminars typically draw responses from about 1 in 100 households. On 5,000 cards that's roughly 25 to 75 RSVPs, with about half of them showing up. Some events land below that range, and the weather, the topic and the week all matter.
Plan on numbers in that range. The first wave is a test, so you see how the mailing is pulling before the larger wave goes out, and every number ends up in your report.
The report
Two days after your event:
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Cards mailed in each wave, and how many USPS processed for delivery
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RSVPs by source: QR code, RSVP page, phone
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Who showed up, and your show rate
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Mail and fee cost per RSVP and per attendee
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Who was in the room, such as how many attendees had no will or trust
Who's behind this
I'm Scott Leisawitz, a New York designer and web developer, and I run Seminar Lift. I've worked in advertising for 25 years and have built software for small businesses since 2007, including an automated system that sends postcards to new businesses every day. I run every campaign myself, so when you call or email, I'm the one who answers.
I'd rather work with a few law firms for a long time than with many firms once. Each seminar is its own order, so you'll come back only if the last one was worth it, and that's how I want it. I want to be the person your firm calls every time it plans a seminar. That means doing well enough on the first one that you trust me with the next, always being transparent with your numbers.
Questions
- Do I approve the invitation?
- Yes, the design and every word, before anything mails. Your name and contact information, as the responsible attorney, appear on every piece, as New York's attorney advertising rules require, and we never write fee claims, results claims or "specialist" claims.
- What web address is on the invitation?
- A short one with your firm's name in it, and the page carries your name, logo and colors. Our name doesn't appear anywhere your guests will see it. The same address works for every seminar you run with us, so repeat guests find you easily.
- Can you run Facebook ads too?
- Yes, if RSVPs aren't on pace with 2 weeks until the event. Ads run from your firm's own ad account with a budget you set. We set them up and manage them.
- Where do you work?
- Anywhere in New York State. Calls are over Zoom.
- Do I have to sign a long contract?
- No. Each seminar campaign is its own order.
Book a 15 minute call
Tell us how your firm's past seminars have gone, what worked and what didn't. We'll put together a plan to make your next one better.